Harry Morton

I spoke to someone the other day who’s been wanting to start a podcast for years, but never did, and now thinks it is too late because the market is saturated. That was news to me 🤔 Last time a checked, Netflix is still making TV shows, Pixar is still making movies, and Ronaldo just started a YouTube channel DESPITE there already being a ton of movies, tv shows, and YouTube channels. 🎙️Podcasting is no different If you have value to share… If you can come up with an interesting concept… If you can be 100% authentic in front of the camera… Then you have the ingredients to make a really solid podcast that captures your target markets attention, builds your brand, and generates leads from now until the end of eternity 🤑 Register for The Content Store’s online workshop on podcasting to learn more about how you can begin your podcast journey.

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I've really done it now... ALL the secrets 🫗 How do you measure growth? Find out how to measure, where to look, and what matters when it comes to podcast growth. Your podcast is intended to drive business growth. So, is it? And if you're not seeing the metrics expected yet, are you working with someone who knows what to do? 😎 This is episode 5 of my semi-annual miniseries on Reaching Abundance. Make sure you listen to all 5 eps of this miniseries - each episode walks you through the coaching and conversations I have with EVERY new client and answers the FAQs. You'll find some answers & guidance for your brand too! Guaranteed. What does "growth" mean to you when it comes to podcasting and how have you been measuring it? How often do you track it? #podcastingforbusiness #forbusinessowners #marketingarm #podcastmarketing #smallbusinessgrowth #smallbusinessmarketing #onlinecontentstrategy #contentmarketing #attractionmarketing #contentstrategy #podcastROI #marketingROI #longtermstrategy

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The Future of Podcasting is here, pay attention: In Tom Webster's latest Sounds Profitable post he shares his thoughts on the future of RSS and what it means for podcasting, especially in light of new updates from Spotify and YouTube. In his book 𝘛𝘩𝘦 𝘈𝘶𝘥𝘪𝘦𝘯𝘤𝘦 𝘪𝘴 𝘓𝘪𝘴𝘵𝘦𝘯𝘪𝘯𝘨, which I recommend to all new podcasters, he writes about the MiniDisc. It was audio tech magic—better compression and swappable batteries. But MiniDisc’s story is a lesson about clinging too tightly to a single tech spec. Here’s why this matters now: Podcasting is evolving, moving beyond its RSS roots. Today, the big players are 𝗥𝗦𝗦, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆, and 𝗬𝗼𝘂𝗧𝘂𝗯𝗲. If you’re a purist, this might feel like a threat. But as a creator? It’s a time of 𝘭𝘪𝘮𝘪𝘵𝘭𝘦𝘴𝘴 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘺. 🔑 𝗞𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗳𝗼𝗿 𝗽𝗼𝗱𝗰𝗮𝘀𝘁𝗲𝗿𝘀 𝗮𝗻𝗱 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀: 1️⃣ 𝗗𝗼𝗻’𝘁 𝗖𝗼𝗻𝗳𝗶𝗻𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝗶𝗻𝗴 𝘁𝗼 𝗥𝗦𝗦 RSS is magic for creators, but most listeners don’t care how their podcast reaches them. They just want it easy to find, consume, and share.  2️⃣ 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗟𝗶𝘀𝘁𝗲𝗻𝗲𝗿 Dave Winer, the creator of RSS, is right: podcast clients need innovation. But not for creators—for audiences. YouTube wins because it’s easier to navigate, discover, and engage. Podcast apps? Too often they feel like empty rooms.  3️⃣ 𝗣𝗹𝗮𝗻𝘁 𝗬𝗼𝘂𝗿 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 𝗘𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲 Don’t fear “rented land.” Louis Vuitton built its NYC flagship on land they don’t own because 𝘵𝘩𝘢𝘵’𝘴 𝘸𝘩𝘦𝘳𝘦 𝘵𝘩𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘢𝘳𝘦. Spotify and YouTube may feel like walled gardens, but those gardens are vast, buzzing, and fruitful. Until you’re the IKEA of podcasts, you need to hustle where the audience already is. 4️⃣ 𝗥𝗲𝗱𝗲𝗳𝗶𝗻𝗲 “𝗣𝗼𝗱𝗰𝗮𝘀𝘁” To the average listener, a podcast is simply a talk show. Live, recorded, audio, video—it’s the experience, not the delivery method. The audience has already defined it.  💡 𝗧𝗵𝗲 𝗯𝗶𝗴 𝗽𝗶𝗰𝘁𝘂𝗿𝗲: Stop limiting podcasting with rigid definitions or clinging to nostalgia. Instead, innovate, adapt, and focus on where the people are. That’s how you grow—whether it’s on YouTube, Spotify, or the next big thing. Let’s build a future where podcasting thrives everywhere—because the walls? They’re all in our heads. Read Tom's full post at soundsprofitable [dot] com

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Why is Video Marketing Essential for SMEs?? Did you know that video marketers get 66% more qualified leads per year?* Video content is not just a trend; it's a proven method to drive business growth. At Copper Sprocket Ltd, we specialize in creating engaging videos that capture your brand's essence and connect with your audience. Our video marketing plans are designed specifically for SMEs. 📈 Ready to boost your business growth? Let’s chat! #VideoMarketing #SMEVideoMarketing #LeadGeneration #CopperSprocketLtd *Source: OptinMonster, "Video Marketing Statistics"

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Quick #podcasting tip… TELL PEOPLE ABOUT YOUR SHOW! It seems obvious but so many people who have a great #podcast forget their most important #marketing channels. Yes, your show should be on all the major podcast platforms but “build it and they will come” is a poor strategy. Promote your podcast as you would promote your #website - get it on #business cards, flyers, brochures, vehicle livery, signage on your buildings, etc. If you owned a newspaper or a radio station (or had published a #book) you would take every opportunity to tell people. You MUST do the same with your podcast for the best chance of #success. #GetYourIdeasIntoEars

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How powerful would it be for your business if you could speak directly to its audience for 45 minutes a week? I'm betting pretty darn powerful. How much of an impact would an 89% increase in brand awareness have on your business? I'm guessing a big one. Podcasting for business is just, well it's just awesome. Businesses that are investing into podcasting are winning. It's as simple as that! If you have no idea where to start, drop me a DM! #podcastingforbusiness #podcastingstats #brandawareness #audiencebuilding #modernmarketing #podcastmarketing #relationshipsarevital #humanconnection

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Starting a B2B podcast but unsure about the ideal length? Here are some things to think about…🧐 For the B2B listener, the opportunity cost of spending an hour listening to a podcast that might suck is a barrier to entry. If they feel you wasted their time it can lead listeners to feel like they've been let down. This is a breach in trust and will make them less likely to listen in the future. However, podcasts that are too short can also be problematic for creating a solid narrative arch. The sweet spot we’ve found for a B2B podcast is around 20 ish minutes. It's long enough to create a compelling story but short enough to keep your audience engaged. Keep this in mind when planning your next podcast episode! #B2Bpodcasting #podcasttips

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**A disastrous client project & its fallout** I'm thrilled to announce that our latest podcast episode featuring Matt Saunders is now live! Matt has built a community of over 15,000 freelancers and creatives, and has founded multi-digital agencies. Tune in to hear Matt's inspiring journey from overcoming fear to embracing purpose in business. With over 15 years of experience in digital marketing, Matt shares valuable insights and practical strategies to help you unlock your entrepreneurial potential. In this episode, you'll discover: Overcoming Fear: Learn how Matt conquered his fear of failure and took positive risks to stimulate growth in his business journey. Infusing Purpose: Explore the importance of infusing purpose into your business and how it can lead to mindset shifts towards abundance and growth. Unlocking Potential: Don’t overthink about launching a business, you’ll never feel fully prepared! Matt advises ‘start before you’re ready’. Whether you're just starting out on your entrepreneurial journey or looking to take your business to the next level, this episode is packed with valuable insights and inspiration to help you achieve your goals. Listen now on all podcast platforms and Youtube. Links below

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How much content can you create from one podcast episode? A lot - in short. It's my companies sole purpose to not only create content that looks the part, but create as much content as possible to target all platforms. Typically from one, let's say hour recording, we create: 1. 1x full length video to post on the podcasts YouTube channel (I've said it before and I'll say it again, don't forget about YouTube!) 2. 2x 10 minute clips to also post on YouTube. 3. At least 5+ short-form (from 30 seconds-1.30) social clips to post on TikTok, YouTube Shorts and Instagram. That's at the very least, 8 pieces of content from one hour recording. And it doesn't end there... Wait a few months and then repurpose, repurpose, repurpose. 🔄 Are you utilising your recordings to the absolute max?👇 #podcastcontent #podcastagency #personalbranding #podcastsocial #socialcontent

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The lifespan of a website is a topic that often comes up for us at Sixtwo especially when new PHP updates or updates in general are released. It often encourages clients to review their website, sometimes websites are so old that WordPress plugins are not compatible which sometimes forces companies to rebuild their website. Sadly, this can mean little time, budget or thought has gone into the rebuild and companies can be stuck with a website that could have had more potential. In a nutshell, our advice is always to review your website often, don't leave it so long, it may LOOK fine on the front end but the back end of the site could be brink of falling apart. In the long run, you won't save money and could be left with a rushed mediocre website.

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📢 Need more exclusive GBIS leads to increase your install numbers? We have ran lead gen campaigns on Meta for Eco 4 clients for almost 2 years! Using custom built landing pages to filter out non eligible customers, we have a limited offer for 5 new clients who need more GBIS leads (must be based in England or Wales): -£900+VAT for full campaign management (graphics, copy, funnel etc) -Includes custom built landing pages -Also includes full access to our CRM to manage leads -Custom automations to nurture leads via email & SMS -Fully done for you campaign, you just ring, survey & Install *Must have marketing budget to support a campaign on Meta Please contact myself or Barry Jolly for more information, we can have you up and running in 7 days 🚀 #GBIS #Eco4 #Leadgen #Digitalmarketing

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As someone who's juggled and tested multiple clunky marketing tools, the simplicity and efficiency of an all-in-one platform is refreshing. If you're tired of complexity and inefficiency, I highly recommend taking this tool for a test drive. It's free to start, with no credit card required! find out more: https://lnkd.in/gAbX3hjh #Entrepreneurship #BusinessGrowth #Efficiency

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6 figures in Eco 4 adspend, hundreds of thousands in ABS secured The learning curve when managing huge advertising budgets is steep 📈 We’ve refined our approach over 2 years and now know exactly how to produce quality leads Give us a budget and just get out of our way, let us worry about generating interest Make sure your team manages the leads we generate effectively and your Eco 4 business will win 🤝🤝 You need to have your own leadflow in place, stop relying on people bringing you individual leads in small volumes.. If your in England or Wales and need to sort a long term marketing partner to help you grow your Eco fitting business, drop us a message for a chat Why no 🏴󠁧󠁢󠁳󠁣󠁴󠁿? Someone else gave us a chance to be their marketing partner a few years ago and it grew to an exclusive arrangement 🤝 #Eco4 #GBIS #Leadgen #DigitalMarketing

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Let's play tag! The Content Cloud now allows for easy tagging by simply using the '@' sign followed by the business name! On Instagram, you can tag a business or partner (only businesses on LinkedIn) which can have 'game-changing' benefits including: 1) Enhanced visibility helping your posts reach a broader audience. 2) Facilitating networking and building relationships. 3) Increased engagement with more likes, comments and shares. Business will be tagged when the post publishes. Learn more at https://lnkd.in/e8pqYDEi. #digitalfootprint #socialmediastrategy #socialmediamarketing #digitalmarketing

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Starting a podcast can be overwhelming... All that tech! 😰 But what if you could simplify your recording process? If you're curious about the best Podcast recording software in 2024 I've got you covered! Introducing... Riverside.fm Here’s what makes it stand out: 👉 4K Video Quality: Ensure every episode looks stunning. 👉 Local Recording: No more blurry moments, even if the internet drops. 👉 Separate Audio Tracks: Sneezed during an interview? Just mute your track! Intrigued? Dive into my step-by-step guide For recording flawless remote interviews. Happy podcasting! Much love, -Vendy P.S. Found this video helpful? Give it a juicy LIKE 🍊

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From Top-Funnel Chaos to Targeted Wins Are you pouring your limited resources into content syndication only to be flooded with low-quality leads? We've all been there. The hard truth is that generic, top-of-funnel content rarely translates into a high-quality pipeline. But... What if you could zero in on buyers actively looking for solutions like yours? If you align your GTM strategy with the buyer's journey, your leads will turn into real opportunities. Here’s how to shift gears: 👉 Nail Your Ideal Customer Profile (ICP): Define your target audience so your content hits the right notes and resonates with their needs.| 👉 Create Unforgettable Content: Lead with thought leadership that tackles your audience’s challenges and delivers actionable insights. 👉 Measure What Matters: Track campaign performance and keep an eye on metrics like lead quality, conversion rates, and ROI. Partner with pros who can align your campaigns to your ICP for maximum impact. Prioritize quality over quantity and take your GTM strategy to the next level. See how Auracle Accelerator can help you make it happen.

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