Canadians enjoy some of the cleanest and most plentiful supplies of freshwater in the world. Our tap water is also cheap and easily accessible. So what's with our obsession with bottled water? Do we know all the facts? Have we been seduced...See moreCanadians enjoy some of the cleanest and most plentiful supplies of freshwater in the world. Our tap water is also cheap and easily accessible. So what's with our obsession with bottled water? Do we know all the facts? Have we been seduced by clever marketing campaigns? The Water Brothers explore how their own tap water is treated and distributed at a facility two blocks from their childhood home and show that the quality of water from their tap is often of the same quality or even better than bottled water. The Water Brothers will also speak with municipal scientists who are in charge of testing tap water and discover that the government regulations for testing tap water are much different than the regulations for the bottled water industry. In fact, because tap water is so safe in Canada, some bottled water is sourced directly from tap water, except you are being charged 1000-2000 times more! Globally, 17 million barrels of oil are needed to produce bottled water and hundreds of millions of plastic water bottles are ending up in Ontario landfills every year as recycling recovery rates still barely reach 60%, clogging our landfills and our oceans. In order to reduce plastic water bottle waste, the brothers have decided to give back. With the support of The Bell New Media Fund, TVO and SK Films, they have created a Free Mobile App called QUENCH which conveniently shows users the nearest location in Toronto for a water fountain or water Re-Fill Location like retailers, shops and restaurants (part of the BlueW network). Written by
SK Films Inc.
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