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  • The Next Wave (2020–2020)
  • TV Mini-series | Documentary
The Next Wave (2020–2020)
TV Mini-series | Documentary
Millennial Parents, Middle-Aged Men In Lycra (MAMILs) and Rurban Consumers. Heard of them? Paid any attention to them? You should, because they are the next wave of consumer demographics to watch out. In each episode, we explore a ...See moreMillennial Parents, Middle-Aged Men In Lycra (MAMILs) and Rurban Consumers. Heard of them? Paid any attention to them? You should, because they are the next wave of consumer demographics to watch out. In each episode, we explore a fast-growing consumer demographic and gain intimate insights to the trends surrounding this demographic. We find out how businesses are engaging them for a long-term brand relationship, through marketing strategies, product development processes, etc. Discover how brands are reaching out to these untapped markets; some of which have been under-serviced in Asia. See less
Read more: Plot summary
Director
Sumitra Gopal
Writer
H Yang
Cinematographer
Soon Chong Goh
Editor
Rein Zahrein
See all filmmakers & crew (4)
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Status
Edit Released
Updated Feb 13, 2020
Release date (First episode)
Feb 13, 2020 (Singapore)

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