DIGIDAY+ MEMBER EXCLUSIVES
Ad execs are now working as Trump tariff policy translators for advertisers
The marketer’s guide to interpreting Trump-era chaos
The Trump presidency
The definitive guide to what’s in and out (so far) in Trump’s second presidential term
President Trump’s second presidential term has already been notable. Here’s where the ad industry stands with his actions so far.
Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV
This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape.
Will news publishers see another ‘Trump bump’ in Trump’s second term?
Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture.
Annual research reports
Publisher strategies: What Forbes, Business Insider, The Guardian and others are focusing on in 2025
Digiday+ Research’s second annual report on publishers’ revenues examines the state of the group’s revenue streams, from traditional ad revenue to events and subscriptions, featuring interviews with executives from The Guardian, Dow Jones, Forbes, Business Insider and The News Media Alliance.
Digiday+ Research: How ad-supported streaming services stack up for marketers, from Amazon to YouTube
The first installment of Digiday’s two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.
CMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketers
This is the second half of Digiday’s CMO Strategies report on social media. In this report, we examine Pinterest, Reddit and Snapchat’s efforts to attract marketers and how brand safety remains a concern across social media platforms.
Media
Challenge Board: Publishers confront AI, Google & more
During the spring 2025 edition of the Digiday Publishing Summit, executives from Dotdash Meredith, Punchbowl News, TelevisaUnivision and more spoke out on the most urgent challenges facing publishers today.
YouTube Shorts view count update wins over brands — but creators aren’t sold
Following the YouTube Shorts view count change, brands are celebrating, but creators don’t think it makes a difference for them.
Episode 5: Mom’s at Work: The Price of Parenthood – why raising a family is more expensive than ever
Wages haven’t kept pace with inflation, leaving many parents stretched thin as they try to provide stability for their children.
Marketing
How Substack is redefining trust and safety by creating a new division of ‘standards’
Substack has moved away from calling it ‘trust and safety’ to ‘standards and enforcement’ to better reflect its long-held stance.
‘People get too stuck on their job title’: Confessions of an agency-based creator on challenges of the creator economy
In the latest edition of Digiday’s Confessions series, we hear from a marketing associate and creator about the difficulty of the strictly-defined lanes that exist at agencies and why today’s social media landscape requires more flexibility.
After the €150 million fine, Apple’s ATT faces its hardest questions yet
The Apple ATT backlash has arrived.
Future of TV
Future of TV Briefing: The programmatic state of play for this year’s TV and streaming upfront market
This week’s Future of TV Briefing looks at how the programmatic guaranteed versus private marketplace debate is shaping up as programmatic becomes an upfront fixture.
Future of TV Briefing: How sports will hog the ball in this year’s upfront
This week’s Future of TV Briefing looks at how live sports will likely be used by TV networks and streaming services in this year’s upfront to drive advertiser demand for non-sports programming.
WTF is IAB Tech Lab’s Ad Creative ID Framework?
ACIF provides a system for unique identifiers to be attached to ads so that companies can better track which ads are being sent across the streaming ad supply chain.
Media Buying
Media buyers look for ways to stay ahead of clients’ tariff budget pressures
Some media agencies are reconsidering the ways they invest media budgets, and focusing on direct deals and curation to drive efficiencies.
Ad Tech Briefing: Is Google’s curation tool a play for second-mover advantage or an antitrust swerve?
Is (part of) Google preparing to ‘go it alone?’
Why Monks built a chatbot recruiter based on its founder — and how it signals an agency shift
Monks has launched WesleyBot, an AI-enabled recruiter designed after agency founder and chief AI officer Wesley ter Haar.
Podcasts
Research
More than 4 in 5 workers want DEI expansion, linking it to morale and success.
More than 4 in 5 workers want DEI expansion, linking it to morale and success.
As part of the sprawling Salone del Mobile — the world’s largest furniture and design fair, running from April 8-13 — the brand is presenting the “Checkered Future: Frequency Manifest” installation at Triennale Milano, alongside a product launch.
As part of the sprawling Salone del Mobile — the world’s largest furniture and design fair, running from April 8-13 — the brand is presenting the “Checkered Future: Frequency Manifest” installation at Triennale Milano, alongside a product launch.
At the Modern Retail Marketing Summit in New Orleans this week, Chomps’s svp of marketing, Stacey Hartnett, spoke about the brand’s evolution from an online-only startup to an omnichannel brand now found nationally in chains like Walmart, Trader Joe’s and Whole Foods.
-
Member ExclusiveBrands Briefing: Trump’s new tariffs have every brand scrambling
At the Modern Retail Marketing Summit in New Orleans this week, Chomps’s svp of marketing, Stacey Hartnett, spoke about the brand’s evolution from an online-only startup to an omnichannel brand now found nationally in chains like Walmart, Trader Joe’s and Whole Foods.
