“Society can be thought of as a collection of overlapping nodal networks (things like companies and cultivars), with each node representing a person and their connections to other people. Historically, pop cultures, simple memetic viruses, evolved to target single nodes. These cultures would flip target nodes (convert them) by offering individuals an easy life and positive emotional subsets. While these viruses lowered the birth rates among the individual nodes they flipped and could sometimes lead to wild outbreaks, those outbreaks were always contained within single or closely-related nodal networks, meaning they were never really an existential threat to our species. . . .The supervirus evolved a new strategy. Instead of flipping individual nodes, it works to flip entire nodal networks. Instead of selling the promise of minimizing emotional suffering within a single node, it entices nodal systems with the prospect of minimizing negative emotion across the entire network. ”