(Photo by Chris Jackson/Getty Images)
Apple CEO Tim Cook teased a new product launch this morning amid rumors that a refreshed MacBook Air line is arriving soon.
He tweeted a six-second video with the tagline, "There’s something in the AIR." The post adds that the announcement is scheduled to land “this week.”
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The tweet arrives after Bloomberg’s Mark Gurman reported that Apple is preparing its marketing, sales, and retails teams for a MacBook Air update. The company is expected to debut new 13-inch and 15-inch MacBooks that’ll feature Apple’s M4 chip, which first arrived last year in the company’s iPad Pro, Mac mini and MacBook Pro products.
Other rumors suggest the new MacBook Airs will offer an up to 32GB in “unified storage” or RAM, an increase from 24GB in the current models, and feature an improved web camera. The MacBook Air currently starts at $999. But we’ll be curious to see if Apple plans on a price increase as companies react to Trump’s tariff on Chinese-sourced goods.
The teaser from Apple’s CEO is also raising speculation that the company might release a refreshed iPad Air. Last May, the company announced an 11-inch and 13-inch iPad Air, which both use the older M2 chip and can connect via USB-C.
In a tweet, Gurman noted: “The iPad Air is in extremely short supply as well right now. So a double Air announcement isn’t out of the question though the MacBook Air has been in production longer and has less available inventory.”
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