Carine Roman

The Forrester Wave: Revenue Orchestration Platforms was published today and...drum roll 🥁...Gong was named a leader and received the highest score in the Current Offering category of any vendor assessed. My fav quote: 🔥 “Gong’s AI reveals unique buyer and seller insights to improve deal outcomes. One of the few companies founded with AI at its core, Gong has used its nine-year AI résumé to create transformative insights for revenue organizations.” 🔥 Congrats, Gongsters!

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Aside from the value and impact ZoomInfo Copilot ✨ is having with customers, the thing that is really standing out to me here is how these sellers and companies are constantly innovating in their GTM to improve customer experience and relationship building. Using AI as a tool to improve human connections, genius! If you haven't seen it, it's worth a demo: https://lnkd.in/eHGHW5vc

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Big News 🎉 @Gong just dropped some MAJOR AI capabilities that deliver new levels of automation, deep customer insights, and standardized knowledge sharing across the entire revenue org. With Gong’s new capabilities, you can: ✨Create smoother collaboration workflows across teams ✨Make coaching more efficient and consistent  ✨Deploy ready-to-use Smart Trackers ✨Centralize process, systems, and data ✨Bring AI-powered context to your sellers   Game. Changer. Learn more about these exciting new capabilities here: https://lnkd.in/gE9Hu8N3

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#SaveTheDate May 8 at 1 pm BST Composable methodologies are increasingly catching on with enterprises in the EMEA region. You can register and learn more about the significance of composability in the European market or why forward-thinking organizations are embracing composable strategies. #DigitalPartnership #DigitalTrasnformation #DigitalStrategy #DigitalInnovation #Composable

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Sharing RevOps co-op community best practices on something we all know is critical - designing territories to ensure the success of your sales force and, by extension, your company. The number of different strategies available make selecting the right one both challenging and critical. The team at RevOps Co-op delve deep into this topic 👇 https://gag.gl/Nm2xoO #RevOps #Data #DataQuality

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💡💡💡Once again, Dan Morgese and the Gong Labs team share powerful insights about the state of revenue over the past year...and the key trends that will define success in 2025. 💡💡💡

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What's next in pharma marketing? How can we innovate in how we communicate effectively with HCPs? In this expert interview, Claude Waddington shares real world examples on what works and what we can improve in 2025!

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A symphony where every section plays its own tune — without coordination or rhythm — results in chaos. But, with the right conductor, everything changes. Enter Salesloft’s Revenue Orchestration Platform. It’s the maestro of revenue generation, ensuring your go-to-market teams and buyers play in perfect harmony.

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Between 2017 and 2021, Emmanuelle Skala helped Toast go from $20M to $1.3B ARR (and IPO), as their SVP of Customer Success. Next week, she’s going to reveal all her CS secrets: We are incredibly lucky to have Emmanuelle return as the Dean of Chief Customer Officer School at Pavilion. That’s important because Customer Success is a foundational component of an aligned GTM that drives ongoing recurring impact and recurring revenue. The course will cover: - Integrating Customer Success successfully into your GTM motion Building an effective Account Management strategy to drive renewals and upsells - Aligning CS with product effectively - Developing a true framework for customer led growth (CLG) - Documenting a roadmap for how you will drive customer experience across the whole company as the CCO - Board reporting and board alignment as the CCO And much more… In addition to featuring Emmanuelle, we’ll feature some of the best CS leaders in the world from organizations like Gainsight, Catalyst, ChurnZero, Overjet, and others. You should take this course if you are: - A sales or marketing executive that aspires to run the full GTM motion - A developing CS executive working from VP to the C suite - A CEO or Founder trying to align your org against the bowtie or recurring impact - A COO, Chief of Staff, or CFO that wants a deeper appreciation for sustainable revenue generation - An investor that wants to be more helpful at the Board level working with your CS organization Class starts on Monday and we’re almost sold out! Reserve your spot here: https://lnkd.in/gxQGxJXr

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Submissions are open for the next edition of Customer Leaders Magazine. Deadline is May 10th. Learn more : https://lnkd.in/eRRJpS2H #community #customermarketing #customersuccess #cx #customerexperience

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CRITEO'S Q2: MODEST GROWTH, STRATEGIC SHIFTS, AND INSIGHT ON GOOGLE'S CONSENT MECHANISM - Criteo's revenue rose 1% in Q2, turning a $2 million loss into a $28 million profit. - Google plans a Chrome consent mechanism, focusing on balanced user choice. - Criteo shifts to walled garden platforms, partnering with Shopify and Microsoft. - Retargeting business revived via Meta's inventory and open internet channels. - Commerce Max DSP product drives increased ad agency spend, boosting retail media demand. 📖 Article by James Hercher at AdExchanger : https://lnkd.in/gjznXfkm 🌎To learn more join the AdTechGod Slack Community: https://lnkd.in/g-XzVDkX ✉️Sign up for the Marketecture Media newsletter: https://lnkd.in/gm85yuaf

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With just three weeks to go until the return of our #HumAIn conference, we've launched an industry-wide survey to explore how AI is reshaping the media and marketing landscape.  We want to hear what impact AI is having on you. Are you losing work or cutting headcount, gaining creative skills, getting your work/life balance back, noticing that more ads are beginning to look the same - or is the whole AI conversation over-hyped and under-delivering? We'll be sharing the data and insights from the survey after the conference (tickets are still available) - this is an opportunity to understand and shape the future direction of creative work. Please do take three minutes to complete the survey, and share it with your peers and colleagues. https://lnkd.in/gf5PWnuC #AI #AIdisruption #futureofwork

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Check out the latest #TheGTMPack episode below 👇🏾 Al Sargent is a tenured #ProductMarketing leader who gives us leadership insights. It's never easy taking over an existing team as a new leader, figuring out how to measure PMM effectiveness, & creating an environment that gets the best out of your team. #gtm #b2b #pmm

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I’m excited to announce ZoomInfo’s newest GTM signal: WebSight Buyer ID! Where others deliver generic, account-level signals, we identify decision-makers within your buying group or previously engaged contacts in real-time as they visit your website, enabling sellers to act quickly and with precision. Developing this signal wasn’t easy. It took over two years of research, engineering, and market testing to create a solution that turns anonymous website traffic into actionable insights. This sets ZoomInfo apart: relentless dedication to solving our customers’ challenges. Proud of our team for making this game-changing innovation a reality! Learn more here: https://lnkd.in/dxay-hRj 

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🚀 A CX Triumph: BlaBlaCar's Success in Boosting Feature Adoption and Reducing Churn Risk with Chattermill 🚀 Thanks Rebecca Guitton Head of Research at BlaBlaCar At Chattermill, we believe that the key to sustainable growth lies in connecting customer insights to real, measurable business outcomes. BlaBlaCar’s recent success story is a testament to the power of leveraging CX insights for tangible results. 🔍 The Challenge: BlaBlaCar needed to enhance the adoption of new features while simultaneously reducing the risk of customer churn—a challenge that many companies face in today’s competitive market. 📊 The Solution: By tapping into Chattermill’s AI-driven insights, BlaBlaCar was able to: 👉 Increase feature adoption: Understanding what users truly wanted helped them prioritise and refine their feature rollouts. 👉 Decrease churn risk: Targeted actions based on deep customer insights led to higher retention rates and a more engaged community. 💡 The Outcome: These impressive stats didn’t just happen by chance. They are the direct result of a focused strategy that put CX insights at the heart of decision-making. BlaBlaCar’s success is a shining example of how using data to listen to your customers can drive quantifiable business outcomes. Read the full case study to see how BlaBlaCar and Chattermill made it happen: https://lnkd.in/e3bc3Spx #CustomerSuccess #SaaS #CX #FeatureAdoption #CustomerChurn #AI #Chattermill #BlaBlaCar #BusinessOutcomes

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Amandine Servain, VP Marketing at Wunderkind is more strategic and thoughtful than most when it comes to evaluating, implementing, and measuring AI tools for Marketing. I had the opportunity to speak with her in a recent AMA and here are some of the key takeaways: 1. AI tools are best adopted when solving specific pain points, not just for the sake of using AI. Start by identifying challenges, then find tools that address them. 2. The "pod" structure for sales and marketing alignment is highly effective. Bringing together an SDR, account executive, and ABM marketer creates transparency and improves collaboration. 3. Quarterly surveys are a great way to uncover pain points and potential AI solutions from your team. It gives space for people to voice opinions they may not share in regular meetings. 4. Brand authenticity is crucial when adopting AI tools for content creation. Ensure the platform can ingest your brand voice and tone. 5. Measure AI tool impact through improved engagement metrics like open rates and click-through rates. Always start small, test, and then scale. 6. AI is currently in the "co-pilot" phase but may evolve into autonomous marketing agents. Human oversight will remain critical for strategy, authenticity, and analytics interpretation. Check out more here - https://lnkd.in/gDDjrMNq #MarketingInsights #AIinMarketing #B2BMarketing

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🚨 Last Call for the Nektar Buzz Boat: Just 2 Days to Go! 🚨 Nektar.ai, DocketAI and RevOps Co-op are bringing you an exclusive GTM leaders Cruise in NYC(5th Sep), Boston(10th Sep), Chicago(12th Sep). Our GTM Leaders NYC Cruise is setting sail in just 48 hours, and we’ve got a couple of exclusive passes left. Don’t miss your chance to join an elite group of GTM pioneers for an evening of strategic insights and high-impact networking—right on the water! 🌊 Here’s why you need to be there: 🎯 Cutting-Edge Discussions: We’ll be diving into how AI is transforming sales, how to turn customer engagement into actionable data, and the latest GTM tactics that are driving real growth. 💡Discover how to operationalize Buying Groups: We’ll be diving into how AI automates capturing & tracking engagement with your buying groups on auto-pilot at scale. 🤝 High-Caliber Connections: This is your chance to network with fellow leaders who are pushing the boundaries of what’s possible in the GTM space. 🍸 Unwind & Recharge: Kick back with some great drinks, delicious bites, and amazing views on the cruise while you chat and chill with fellow leaders in a laid-back, exclusive vibe. With only a couple of spots left, this is your last chance to secure a seat on the Nektar Buzz Boat. If you’re serious about elevating your GTM strategy, you won’t want to miss this. Register on the link or DM me to grab one of the final passes. Let’s make waves together! 🐝🚢 #GTM #Sales #AI #Networking #Leadership #Nektar #BuzzBoat https://lnkd.in/g59Sxa6Z

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