🎯 "The best product visions fail without the right story. Yesterday, I learned why." I had the privilege of hosting Mel McVeigh, former VP of Product at Condé Nast, for a masterclass that transformed how I think about product storytelling. Her framework was nothing short of brilliant. As someone who's interviewed 100+ product leaders on the Product Team Success podcast, I've seen countless approaches to communication. But Mel's systematic method stands out. Here's why her framework is a game-changer: 1. Story Components That Drive Action --Turn roadmap elements into compelling plot points --Transform stakeholders into key characters --Position your vision as the story's destination 2. Strategic Communication Levels --Board level: 3-5 minutes, business impact focus --Leadership level: 20-30 minutes, strategic depth --Team level: Technical details with vision connection 3. Role-Specific Storytelling --CTOs need scalability and integration stories --CMOs want customer impact narratives --CFOs require clear ROI and performance metrics 4. Visualisation Mastery --Use provocations to spark discussion --Create journey maps that bridge present to future --Match visual fidelity to audience needs 5. Implementation Excellence --Pre-brief key stakeholders individually --Build modular story components --Create clear feedback loops The most powerful takeaway? Great product stories aren't just told - they're architecturally designed to drive organisational change while maintaining a consistent core message. 🤔 Which of these elements do you find most challenging in your product storytelling? 💌 DM me if you'd like to join our next masterclass - we've got some amazing speakers lined up! #ProductManagement #Leadership #Storytelling #ProductStrategy
Looks like it was an amazing event
This is brilliant. It also shows how focusing on that while working the ropes is the best way to develop such a deep understanding and comprehensive way to craft the right stories for our products! Well done Mel McVeigh and Ross Webb, MBA
Interim CPO + Digital Consultant - Strategy | Media | Content | Product | Data | AI | Trustee @photoworks_uk | PPA Digital Advisor | Former VP Product, Condé Nast [Available Now]
4moThank you - was a great session! Love the takeaways too 👍🏻 glad it resonated