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Market-Tržište , Vol. 37 No. SI, 2025.

  • Datum izdavanja: 03.04.2025.
  • Objavljen na Hrčku: 03.04.2025.

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Editorial Preface (str. 5-7)

engleski pdf 68kb
Uvodnik (str. 5-7)

Krupka Zoran, Vivian Iara Strehlau
Uvodnik

hrvatski pdf 68kb
The Impact of Environmental Awareness and Consumption Ethics on Proactive Environmental Behaviour: The Mediating Role of Political Position (str. 9-23)

Jussara da Silva Teixeira Cucato, Flavio Santino Bizarrias, Vivian Iara Strehlau, Marlette Cassia Oliveira Ferreira, Jussara Goulart da Silva
Izvorni znanstveni članak

engleski pdf 242kb
The Role of CEO Experience and Focus on Firm Performance (str. 25-46)

Goran Vlašić, Zoran Krupka, Kristijan Keleminić
Izvorni znanstveni članak

engleski pdf 239kb
Determining Factors That Influence Brazilian Consumers Using Fintechs (str. 47-62)

Kaue Augusto Fernandes, Cristina Helena Pinto de Mello
Izvorni znanstveni članak

engleski pdf 329kb
Engagement of Generation Z in Company-Customer Relationships on Social Media – A Comparative Analysis of Poland and Great Britain (str. 63-84)

Olga Ławińska, Anna Korombel
Prethodno priopćenje

engleski pdf 525kb
Digital vs. Traditional: Selected Views on Creating Optimal Marketing Communication Mix (str. 85-97)

František Pollák, Peter Markovič, Kristián Kalamen
Pregledni rad

engleski pdf 286kb

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