sook

Do Won Chang was 30 years old in 1984 when he and his wife, Jin Sook Chang, opened a shop in the Los Angeles neighborhood of Highland Park and called it Fashion 21.

Husband-and-wife team Do Won Chang and Jin Sook Chang owned the business until its bankruptcy in 2019, when the intellectual property and trademark were sold to brand management firm Authentic Brands.

The company Sook, founded in 2019, took a very different approach by building an empire of 13 dedicated pop-up spaces, with sites in major UK cities including London, Liverpool, Leeds and Edinburgh.

Sook attracted clients like fashion influencer and entrepreneur Danielle Mass, one of the top sellers on online marketplace DePop.

But despite its early successful expansion, Sook ceased trading at the end of 2023.