advent

The practice isn't new, but has been given new life with the advent of social media algorithms.

Similarly, lobster, now a high-end delicacy, was a low-cost food for the impoverished in 19th-century America before the advent of railroads transformed it into a sought-after luxury item.

Plenty of explanations have been offered by experts: the pandemic, the cost of living and the advent of social media have all placed additional pressures on the generation now starting out.

He feared the advent of socialism, unsurprisingly, but also the rise of “ultramontanism,” a semi-polite term for Roman Catholic theocracy.

"The boys have asked for advent calendars that are about £25 plus, which to be honest would be a Christmas present in itself. But this is for the run up to Christmas."