bottom up

So that's a good way to get bottom-up messaging that will actually work.

At a time when the former president was still on the defensive about Jan. 6, the Justice Department followed a bottom-up strategy targeting more than 1,500 rioters in its largest criminal investigation ever.

After all, bottom-up attempts by the Bush and Obama administrations to negotiate with Pyongyang proved to be both laborious and unsuccessful.

In promotional materials, the governor’s office describes the program as a “bottom-up strategy for creating good-paying jobs and regional economic development.”

Even then, they mainly constituted “one-way information dissemination efforts via mass media and web-based channels; they were rarely reflective of bottom-up, participatory approaches to engage communities on the protective behaviours,” the authors wrote.