branding

Katie Amess, daughter of Sir David, said Cooper's words were "adding salt on to an open wound", branding them "unacceptable" and "insulting".

Caffe Nero has bought up several smaller chains, in different parts of the country, and is retaining their independent branding so it can make the most of local loyalties.

American defense contractors spend millions on branding, but it was Ukrainians sitting in trenches and dodging artillery fire who turned a missile launcher into a saint.

Publicly available export data suggest other pharma companies manufacture similar products, and drugs with different branding are widely available across West Africa.

“Everywhere you look, there’s branding and advertising. It has the secondary or tertiary effect of causing people to then want to act out and propagandize themselves.”