break even

With tickets priced from £10, a 50,000-strong crowd was the break-even point.

As profits have risen, so have prices, and Big Game's break-even point has dropped.

To assess the net environmental impact, the research team conducted a "break-even analysis" to determine if the plastic bag policy, despite the negative spillover effects, ultimately reduced plastic waste.

And, the game will eliminate break-even tickets, meaning that when a player wins, they’ll always win more than the cost of the ticket.

“The idea was that if the total concert expense, including advertising, talent, labor, etc., could result in break-even or better, that was how success was defined,” said Alan Balch, a longtime Santa Anita marketing and public relations executive who is the executive director of the California Thoroughbred Trainers.