close attention

This so-called rule has little to do with the supernatural but it's a reminder to pay close attention to certain corners of our world.

During her tenure, Kerger has paid close attention to stations in smaller towns such as Cookeville, Tenn. that provide free over-the-air PBS programming to residents who can’t afford pay TV subscriptions or adequate broadband for streaming.

"Any property owner in Scotland would be well advised to pay very close attention to the provisions of this act and how this case unfolds."

What I am paying close attention to right now is, are both of those things happening.

You have to pay close attention.