craze

With it's brash, lime-green artwork, and a viral dance craze linked to the song Apple, it quickly became a cultural phenomenon, dubbed "Brat summer".

They’re also concerned the craze is kick-starting an unhealthy fixation with physical appearance.

And maybe instead of spending your money on the latest immune-boosting craze, she suggests thinking about ways of not getting infected in the first place so "be careful who you socialise with".

Adding to the game-day anticipation, the Taylor Swift craze is set to continue for a second year, as Swift and her partner — Chiefs tight end Travis Kelce — remain very much together.

Part sport, part race, part fitness craze, it has become a social media sensation since being founded eight years ago and those who have fallen in love are, in their own words, "evangelists".