customer

Others said Southwest has dumped the biggest incentive for customers to fly with them.

This was because HMRC's system could not cope with the volume of calls, but customers were not warned they were about to be cut off, nor were they called back, the report added.

This would likely be done through a central scheme, which would be simpler for consumers than filing a legal complaint and would require firms to check if customers had lost out.

In recent years, the game plan in America’s major sports leagues has been the same as it has been in Las Vegas: Maximize revenue, even at the risk of pricing out some customers.

It's also harder for potential customers to find them, with recommendations often dictated by search engine and store algorithms.