hard sell

So the idea of making a documentary about a soccer league wasn’t a hard sell.

But such a scheme will sound to some rather like freedom of movement, albeit for a narrow chunk of the population and so may be a hard sell for the UK politically.

"Doncaster is a hard sell," he said in an interview with Sky News.

Newsom has previously acknowledged that it could be a hard sell to voters, as it would ask them to allow government to keep more of their tax dollars.

“It’s going to be an extremely hard sell,” said John Rennie Short, author of “Hosting the Olympic Games, the Real Cost for Cities.”