life-or-death

You hope you don’t poke someone in the eye, but if you’re using one, it’s a life-or-death emergency, so it’s no time to be squeamish.

It’s clear enough why Netflix would want to return to the nightmarish world of the South Korean “Squid Game,” with its life-or-death decisions, betrayals and humiliations among contestants desperate for the fortune offered the winner.

But the impulse to treat every race as a life-or-death “Flight 93 election” is a major reason our politics are so broken.

But few have such immediate life-or-death consequences as his policies on healthcare.

Fan events, activations and immersive experiences are not new to television marketing, but sci-fi and fantasy, with their alternative worlds, life-or-death stakes and big bad villains, have traditionally claimed the biggest share of marketing budgets.