lose big

And someone is going to lose - and lose big.

President Obama, for example, saw his party lose big in the 2010 congressional elections but still won his own reelection two years later.

Ford chose to cut planned production in half rather than lose big money on drastic price cuts.

Mitchell no doubt understands that, if he put any of his preferred policies up for a vote, his views would lose big time.

The team will either win big or lose big.