merchandising

Additionally, Metcheck said, Forever 21 didn’t invest enough in advertising and online merchandising.

That was trailed as the first product of her lifestyle brand that has been renamed As Ever, with Netflix now a partner in the merchandising.

Sponsorships would represent a major chunk of that total, with other funds coming from International Olympic Committee contributions, ticket sales and merchandising.

The layoffs will include managers, designers and supply chain directors as well as the company’s chief financial officer and chief merchandising officer, the Los Angeles Daily News reported.

The new As Ever brand will be a partnership with Netflix, with reports that the TV company is going to open shopping outlets which will sell merchandising connected to its shows.