personalization

Potential future clinical applications may include risk detection and personalization of treatments based on an individual's genetic predispositions to rhythm impairments and childhood reading/language impairments.

Accessorizing provides an effect similar to personalization or customization, like West and Trecartin mentioned.

I love stuff, especially stuff that feels like it might add an element of personalization in a society that so often subscribes to materialistic monoculture.

Silver said during a news conference on June 6, before Game 1 of the N.B.A. finals, that streaming “allows for tremendous additional functionality when it comes to watching games, personalization, customization of games, multiple feeds, multiple dialects, multiple languages, different camera angles. It really gives the fan enormous additional choice that you don’t have through traditional television.”

That personalization of each list, however, has resulted in pretty disparate standards for boycotting.