reward system

During the process, the brain also floods with the neurotransmitter dopamine, creating feelings of euphoria and activating the brain's reward system.

The Premack Principle is a motivational behavioral technique based on a reward system.

While sugar is not classified as a drug in the traditional sense, scientific evidence suggests that its effects on the brain's reward system and dopamine receptors are similar to those of addictive drugs.

It has been hypothesized that the reason our reward system is triggered by sugar is rooted in evolutionary biology.

These ultra-processed foods usually have longer shelf lives and are highly appealing, as they are convenient and contain a combination of sugar, fat, salt and carbohydrates which affect the brain's reward system, making it hard to stop eating.