rut

To break out of the rut needs a roll of the dice and Holly-Anne says "we were a real risk".

Breaking out of my seasonal rut feels even harder when my social media feeds are flooded with fresh executive orders from our new president—many of them harming the most vulnerable.

The long-derelict hotel has been brought back to life, new coastal paths have been laid out, a previously rutted car park has been fixed and new businesses and jobs have opened up.

So there is a way in which all three of these characters are stuck in some kind of a rut, and they do, in fact, get out of it in some way.

This week's relaunch seems designed to get the brand out of a comfortable rut and attempt to make it edgy again, while retaining at least some of its past cachet.