taste test

Even the idea that raw water tastes better might be more psychological than physiological – a 2018 study showed that most people preferred tap water over bottled water in a blind taste test.

Its cookies also became the subject of taste test videos and mukbangs.

The decision was left to a test audience and a "blind taste test" where they had to choose the performance they preferred.

“But people don’t like when we mess with their flavor, even if they prefer the newer one in a blind taste test. So we introduce new flavors, but we won’t change the existing flavors, even if we think — and a taste test thinks — it could be better. People notice.”

"We introduce new flavors, but we won’t change the existing flavors, even if we think — and a taste test thinks — it could be better."