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In an effort to boost Tesla’s popularity among his supporters, Trump publicly purchased a new red Model S on the White House lawn earlier this week.

“When you’re selling a mass market vehicle and you take a political affiliation like this, there’s a downside to it,” Ives said.

Bateman doesn’t plan to sell his Tesla, but he did put on a bumper sticker that reads, “I bought this before we knew Elon was crazy.”

“This is my last Tesla,” one of them says.

“As they’ve seen Musk show his true colors of his personal politics and his personal attitudes, they have decided that this is not someone that they want to support with their dollars,” Abuelsamid said.