I’m willing to bet you’ve never heard of AdHawk, but it’s a Canadian startup that specializes in advanced eye tracking technology. Bloomberg’s Mark Gurman reports that Google is set to sign a $115 million deal to buy AdHawk. Why do we care? Two words: smart glasses.
Meta sniffed around AdHawk in 2022, and EssilorLuxxotica — Ray-Ban’s parent company — is a backer too. Google’s already shown that it’s ready to put Google Glass behind it with Android XR and its partnership with Samsung for Project Moohan. This is another sign.