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Wednesday's papers: Tiktok influence, Tampere real estate and school starting

Tiktok is especially influential among young people, but one political party in Finland has a larger audience there than others.

Tiktok logo over black screen with green text.
Tiktok gained in popularity during the pandemic. Image: Jonathan Raa / NurPhoto / AOP
  • Yle News

Tiktok has grown in Finland since 2020, with the Chinese-owned platform now claiming around a million active users in the country. That audience skews young: the majority are aged under 24.

Politicians have begun to establish a following on the platform, with the Finns Party dominant so far.

It's no surprise, then, that Helsingin Sanomat is interested enough to produce a deep dive looking at how young men's Tiktok feeds look.

They asked four Tampere teenagers to explain what they look at and what makes Tiktok so interesting, and got a self-aware response: dopamine.

The youngsters explained that they started using the platform in 2020, during the pandemic, and since then their attention spans have radically decreased. One noted that he used to watch 20 minute Youtube videos but now can't manage that — Tiktoks are under a minute in length.

They mentioned several Finns Party influencers along with a therapist-turned-SDP MP as politicians they're aware of on Tiktok, along with septuagenarian Apprentice host and leader of the Movement Now party Harry "Hjallis" Harkimo.

That information could help explain voting patterns in a world where the Miltton consultancy found that Tiktok was especially influential in voting patterns among men aged 18-25.

Tampere real estate woes

Rising interest rates are a threat to the Finnish property market, and the cost of servicing debt may be starting to show in building firms' plans.

Aamulehti reports that the city of Tampere had to offer building plots for sale in a second round of bidding, after construction companies returned plots they had already acquired.

The land is in Ranta-Tampella, Vuores, Kaleva and Ojala, and is earmarked for small family homes and apartment blocks.

The city says that rising costs and a flat property market are behind the decisions, although each of the plots also has special characteristics that make it more difficult to build on than normal.

Some are earmarked for social housing, one is for wooden construction, and one is proposed as a location for resident construction.

Even so, the city has no plans to change the conditions attached to the plots to attract new builders.

Back to school

All the papers remind their readers that children are heading back to school on Wednesday and Thursday after the long summer break.

Tampere, Lahti, Jyväskylä and Kokkola schools are starting up on Wednesday, with the capital city region and others opening their doors on Thursday.

Police announced on Tuesday that they will be stepping up traffic enforcement this week as a result, with first-graders in particular getting used to their new routes to school.