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Some personalities make that 15 minutes seem like an eternity.

The extraordinary part came five minutes after they hung up, when Yates’ father called back.

Mo says the final episode - originally 60 minutes long - was "almost like we filmed a movie" before it was eventually edited down to 39 minutes.

“If you have a flare-up of it ... you could think of it 45 seconds of every minute for weeks. It’s not fun,” the 35-year-old singer said.

It went dead on 43,690 customers who had been waiting 70 minutes to reach an adviser in the first 11 months of the 2023-24 financial year.