Production Books Quotes

“I am interested in helping people to understand how to sell what it is they need to sell in a way that makes sense for both them and the investor.  Over the years what I have been astounded that many artists and business people who produce theatre works consistently do not know how to go about funding their projects and moving them from one point to the other.  There are many money sources around, but in many cases people who make theatre are not business minded to the point of developing the skills to mine money sources consistently.  Ask yourself what is the motivation of this potential investor. Is it for financial return, is it for tax credit, is it just to help? or do they want to become a part of the entertainment business? 
OK once you have discovered this then you need to think in terms of how do you present your case. This is what has come to be known in the world of investment as your “pitch deck.”
― Teddy Hayes, The Guerrilla Guide To Being A Theatrical Producer

“Can-Do Attitude: Essential to develop because all along the way people will hit you with questions like: Is it worth it? Why is it taking so long? This is a very hard business isn’t it? Are you sure you’re doing the right thing? and other questions that might make you doubt yourself. Just keep doing what you are doing and decide that whatever you need to do you will find a way to do and that you can do it, even though at the moment, you might not know how.”
― Teddy Hayes, The Guerrilla Guide To Being A Theatrical Producer