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NFL, celebrity boxing, and hot dogs: Netflix’s push into live TV

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Richard Lawler
Netflix’s first live sports broadcast starts at 6PM ET.

After Netflix’s live Love is Blind reunion show ran into some issues this spring, it’s trying to go live again.

Tonight, its first-ever live sports broadcast pairs F1 racers from Drive to Survive — conveniently in the US for the Las Vegas Grand Prix this weekend— with golfers from Full Swing in a chase for the inaugural Netflix Cup. What might come next? Maybe Netflix could bid on future NBA In-Season Tournament games (presumably, that name is a placeholder for the Netflix NBA Cup).

(Disclosure: Vox Media Studios produced Full Swing, and The Verge recently produced a series with Netflix.)

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