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Adi Robertson
Maybe you can own a vibe?
An extremely beige influencer’s allegations she was imitated by another, also extremely beige, influencer have cleared an early legal hurdle:
The judge apparently found plausible Gifford’s allegation that Sheil imitated her “outfits, poses, hairstyles, makeup, and voice” in a way that enabled Gifford’s followers to identify Gifford as the person whose identity was appropriated.
Be careful out there, beigefluencers.
Does IP Law Protect Influencers’ Aesthetics?-Gifford v. Sheil (Guest Blog Post) - Technology & Marketing Law Blog
[Technology & Marketing Law Blog]