sponsorship

While a select few famous athletes make millions from sponsorship deals, many Team USA members struggle to make ends meet.

Sun was also accused of paying celebrities to promote his crypto assets and instructing them to not disclose that the endorsement was a paid sponsorship.

The likes of Nike and Delta signed major deals early on but, with the Games still years away and the global economy mired in a pandemic, announced sponsorships were stuck at about $1.5 billion.

In September 2024, the current Labour government announced further measures including stronger rules around visa sponsorship of migrant workers.

The 19-year-old does not receive funding and has struggled to attract private sponsorship, which she believes is because of her gender.